Head of Product Owners & Business Analysts at Amasty
Karina Vaschenko is bringing over 8 years of expertise in eCommerce product development. Starting as a Support Specialist, she advanced through Business Analysis and Product Ownership, building deep knowledge of merchant needs, Magento complexities, and multichannel product strategy. Karina leads the team responsible for Amasty’s product portfolio across Magento/Adobe Commerce, Shopify, Ecwid, BigCommerce, Wix, and App Builder. She is a recurring speaker at Meet Magento events — at MM25IT in Rome (2025) and MM26IN in India (2026) — sharing insights on product strategy, eCommerce optimization, and the growing role of AI in eCommerce. She is also actively involved in the internal education and development of Amasty’s PO and BA teams, contributing to the company’s continuous growth and excellence.