Ignacio Riesco
Ignacio Riesco, GVP Commerce @ WAM Global and founder of Interactiv4. Company dedicated to consulting, development and evolution of commerce projects at enterprise level
Computer Engineer training, has experience dating back to 1990 in the study and development trends of Internet use and mobile. The work of integrating technology into all marketing materials has been the basis of their professional development.
2025-11-24
- 14:00 - 15:00
- 60 min
In the digital age, e-commerce platforms based on the Software as a Service (SaaS) model dominate the market thanks to their simplicity, speed of implementation, and affordability. On the other hand, open source software has long offered flexibility and full control over the code, which is crucial for large and custom projects. How can this be used optimally?
The discussion focuses on the question: in an increasingly standardized world of SaaS, do the openness and flexibility of open source platforms still constitute a key competitive advantage? Do they give companies a unique opportunity to stand out in the market, build custom solutions, and avoid vendor lock-in?
This topic explores how companies can use open source software not only to create, but also to scale and innovate, gaining unique advantages that cannot be achieved in a closed SaaS platform ecosystem.
