Peter Jaap Blaakmeer is the founder of elgentos, a Magento development agency based in the Netherlands with over 13 years of experience delivering robust eCommerce solutions. A seasoned developer and Magento advocate, he is the author of a book on PHP console commands and is currently working on his second publication.
Peter Jaap has also launched several SaaS products and plays an active role in growing the Magento developer ecosystem. He is the driving force behind MageChat, a Slack community that brings together Magento professionals from around the world.
Outside of work, you’ll likely find him spending time with his family, snowboarding, wakeboarding, or getting competitive over a board game.
This session shares real-world examples of how agencies can use AI for development, design, and client solutions, along with practical guidelines to harness AI’s opportunities and prepare for the evolving market.
This talk showcases how a digital agency integrates AI into both internal workflows and client projects, sharing real-world examples from code generation and automated testing to AI-powered design tools and product enhancements. It explores the evolving AI market, practical guidelines for safe and effective use, and the strategic opportunities AI presents for agencies. Attendees will gain insights into leveraging custom LLMs, agents, and MCPs while avoiding common pitfalls, preparing their teams for the AI-driven agency landscape of 2027.